pega

Many great designers have turned to urban landscapes as a source of inspiration, and now Romanian bike brand Pegas is encouraging its customers to do likewise with the Pegas Culoare Urbana — Pegas Urban Color — project. Pegas is enabling customers to submit a color scheme for a bicycle drawn from the world around them, making the possibilities for shades and variants virtually limitless.

Customers can download the Pegas Urban Color app and take photos of hues that catch their eye. Then, using the in-app dropper tool, they take a digital color swab. Whether it is a particularly blue corner of the sky, the faded grey of a concrete car-park or the yellow of their morning egg yolk, customers can sample it, name it and see a simulated view of how it would look on a Pegas bike. They can then proceed to order their unique dream bike. Users can browse other people’s submissions within the app and Pegas has already adopted some of the ‘found’ colors for their 2015 line — those who submitted them were rewarded with a free bike in their color.

pegas1

The scheme gets customers engaged with both their surroundings and the design process. It is a creative way of sparking the customer’s imagination and strengthening their attachment to the brand. Are there other ways to engage customers with product design?

Website: http://bit.ly/1Cii79E
Contact: http://bit.ly/1F0IYVt



via Springwise http://bit.ly/1Ciia5r

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s